The main goal of the SHARE initiative was to raise awareness on the role of sport and physical activity in the context of regional and local development.

SHARE aimed to raise sport's profile in European, national, regional and local policy agendas. 

SHARE brought together

• public authorities
• sport organisations
• universities
• small and medium-sized enterprises (SMEs)
• business support organisations

across Europe who are engaged in highlighting sport's importance for regional development.

Launched by the European Commission in 2018, and running until 2023, SHARE ensured sport is taken into account as part of policy and investment decision-making at European, national and regional levels.

Main activities and outcomes

The SHARE initiative had a wide scope, with activities taking place across the sport movement.

SHARE focused on highlighting success in sport, particularly by highlighting a growing database of best practices.

SHARE was also active in building the case for sport via

• capacity-building activities
• events
• research and policy papers (see below)

Increased collaboration

The SHARE initiative aimed to increase collaboration, facilitate discussions and create a forum to grow and implement best practices – particularly between public authorities and the sport movement. 

By building stakeholder capacity and strengthening partnerships in the field of sport, new funding can be unlocked for sport-related activities.