For sport to maximize its relevance and assume its responsibility in creating a more sustainable Europe, an innovative concept is needed that contributes to people and planet. This project will use the power of sport to make European citizens aware of the importance of sustainability and help them to understand how they can contribute to social cohesion and environmental protection. In addition, this initiative will be in line with the objectives of the New European Bauhaus.

The aims of the proposed project are to

• raise awareness, inspire behaviour and lead the thinking in European society on how sport can enable and accelerate social and environmental transformation
• engage EU citizens to actively participate in sustainable measures using the communicative power of sport, its major events and leading ambassadors