SHARE 2.0 initiative releases insights on competitiveness and entrepreneurship in the sport sector
Two “ideas papers” offer strategies to improve digital skills and infrastructure and to strengthen entrepreneurial ecosystems in sports.
The SHARE 2.0 community of practice on innovation has released two papers that delve into the transformative potential of digitalisation and entrepreneurship in the sport sector.
The papers provide a roadmap for stakeholders invested in the future of sports, addressing key issues of competitiveness and scalability.
With actionable insights and strategic recommendations, these publications serve as essential resources for organisations aiming to harness digital tools and entrepreneurial spirit to drive the sector forward.
They identify trends and propose recommendations for sport stakeholders to put in practice at national, regional, or local level.
Key findings and recommendations
Ideas paper on digitalisation as a source of competitiveness in the sport sector
- Enhance digital skills of grassroots clubs: implement digital training programmes, workshops, and guides tailored for grassroots sports clubs. Foster collaborations between grassroots and professional organisations to elevate digital proficiency.
- Strengthen the local digital infrastructure: advocate for regional or national funds dedicated to enhancing digital infrastructure within local sport environments.
- Address market fragmentation: simplify access to digital tools and resources by creating comprehensive libraries of tools for grassroots clubs and associations.
Read the ideas paper on digitalisation as a source of competitiveness
Ideas paper on creating an entrepreneurial ecosystem for sport sector start- and scale-ups
- Enhance entrepreneurial infrastructure and education: connect local businesses with sport organisations, provide entrepreneurship training for athletes, and champion education in sport entrepreneurship to foster a vibrant entrepreneurial culture.
- Facilitate funding access: simplify funding avenues for sport sector start-ups and scale-ups by streamlining public-private funding processes and hosting sector-specific funding events at the national, regional and local level.
- Address market fragmentation: promote cross-sector collaboration and encourage innovative partnerships between associations and businesses to boost scalability.
Read the ideas paper on creating an entrepreneurial ecosystem for start-ups
Background
The first SHARE 2.0 conference, which took place in Brussels on 11 September 2024, allowed the members of the community of practice on innovation to gather and discuss digitalisation and competitiveness in sport. These papers are the result of the conference.
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