European Week of Sport partners: Eurosport and EuropeActive join forces to inspire Europe to move
As part of the 2026 European Week of Sport, two partners are proud to join forces behind a shared ambition: encouraging people across Europe to embrace physical activity and make movement part of everyday life.
The European Week of Sport 2026 will bring together thousands of activities, events and initiatives across Europe under the #BeActive banner.
The week runs from 23 to 30 September.
Built around the campaign message #BeActive your way, the new partnership brings together the reach of Eurosport, Europe’s leading sports broadcaster, the expertise of EuropeActive’s national association members, and the vision of the European Commission to inspire millions of Europeans to take the first step, rediscover the joy of movement, and embrace active, healthier lifestyles throughout life.
Bringing the #BeActive message to millions
To support the European Week of Sport 2026, Eurosport has developed a dedicated pan-European awareness campaign centred around a new 30-second television and digital spot celebrating movement at every stage of life.
Throughout September, the campaign will be broadcast across Eurosport's continental channels, reaching millions of fans through television, digital platforms and social media. It reflects a simple idea: being active is not reserved for elite athletes or specific moments in life. Whether through sport, walking, cycling, fitness activities or everyday movement, every move counts.
About WBD Sports
Eurosport (Warner Bros Discovery) has been a partner of the European Week of Sport since 2025, supporting the visibility of the #BeActive campaign through its extensive media platforms and audience reach. Throughout the Week, Eurosport promotes the initiative across its television channels, digital platforms, and social media, while integrating #BeActive messaging into live broadcasts, studio programmes, and editorial content.
Through this partnership, Eurosport helps amplify the campaign's reach and encourages millions of Europeans to embrace a more active lifestyle.
About EuropeActive
EuropeActive has been a partner of the European Week of Sport since 2015, coordinating the annual #BEACTIVE DAY campaign with its network of national fitness associations and campaign partners.
Held each year on 23 September, the campaign mobilises fitness centres, schools, workplaces and local communities across Europe to organise free activities that encourage people of all ages and backgrounds to adopt more active and healthier lifestyles.
Through this initiative, EuropeActive makes a significant contribution to the visibility and impact of the #BeActive campaign.
About the European Week of Sport
The European Week of Sport and the #BeActive campaign has been running since 2015. They have grown every year thanks to the people and organisations behind them - national coordinators and partners.
Stay tuned!
Are you curious about the #BeActive campaign and European Week of Sport?
Stay tuned on the official website and follow the #BeActive campaign on Facebook, Instagram and X for updates, stories and ways to get involved.
Last updated: