Description of pledge activities

AiCS (Associazione Italiana Cultura e Sport) will work to unite refugees and local youth, bringing them together to create and distribute video messages that aim to raise awareness of the importance of sports and a healthy lifestyle and of belonging to the community.

The 'EngageYou4Sport' initiative will take place in 9 Italian cities. It aims to promote integration and social inclusion through developing an active engagement within a community.

Participants will record a video in which they will tell their experience in terms of social cohesion through sport and how their engagement as leaders within sport clubs and organization has positively impacted their lives

Through the AiCS networks and channels, these videos will reach a wide public, such as young people, sport clubs, coaches, stakeholders and refugees.

The project is based on a double engagement strategy: refugees are leaders in designing, staging and promoting sport events in collaboration with sport clubs, to involve both other refugees and young people.

Expected measurable outcome

We expect to

• increase awareness of the role of grassroots sport organisations in promoting healthy lifestyles
• bring together refugees centers, municipality social departments, sport promotion entities, public institutions, local clubs, families, young people, refugees and migrants

In the long-term, we want refugees and young people to see sport organisations as places to which they can be freely bring their ideas on healthy lifestyles.

Video messages will bring together

• 90 refugees
• 45 young Italians
• 9 grassroots sport organisations from 5 regions
• 40 sport operators

In  total, 10 viral video messages (1 national and 9 local) will reach

• 1 000 people in public community sport events
• 5 000 people during the Multisport National Final