With the FIFA #ReachOut Mental Health Campaign FIFA aims to raise awareness of mental health conditions, help eradicate associated stigmas and encourage collaboration with international organisations and expert bodies to help support those at risk of, or living with, mental health conditions.
Expected measurable outcome
The goal is to reach out to the largest possible audience around the globe and expand the coalition of international/intergovernmental organisations that join this effort. Amplification of the campaign through:
Social media platforms of FIFA Member Associations that participate in the campaign.
FIFA social media platforms (close to 38 mil. followers)